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Offline Conversion Data

Send Offline Conversion Data back to the Ad platforms and boost the algorithm!

LeadJourney‘s Offline Conversion Data feature enables you to feed your CRM data directly into ad platforms, empowering algorithms with precise information for better targeting and optimized bidding strategies.

 

By using real conversion data, you can maximize ROI and focus your marketing efforts on the leads that truly matter.

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Why Offline Conversion Data is Essential for Optimizing Your Ad Performance

Send Accurate Offline Data Back to Your Ad Platforms and Boost Campaign Results: Discover how Offline Conversion Data empowers you to enrich algorithms with real CRM insights, helping you fine-tune targeting, bidding, and tracking for unparalleled performance marketing success.
  • Without Using Offline Conversion Tracking
  • Using LeadJourney's Offline Conversion Tracking
  • Limited Data Accuracy: Relying only on online conversions leads to less precise targeting and ad optimization.
  • Missed Attribution Opportunities: Important offline conversions are not tracked, impacting decision-making and budget efficiency.
  • Higher Costs: Less optimized targeting and bidding can increase unnecessary ad spend.
  • Incomplete Customer Journey Insights: Without offline data, it’s difficult to understand the full impact of campaigns on conversions.
  • Vulnerability to Cookie Restrictions: Lost data from cookie rejections results in incomplete reporting and less effective campaigns.
  • Enhanced Targeting Accuracy: Algorithms receive actual conversion data, improving audience targeting and relevance.
  • Optimized Bidding Strategies: Offline data allows for more intelligent bidding, reducing ad spend waste and maximizing ROI.
  • Full Funnel Insights: Track the complete journey from lead to sale, ensuring each campaign drives valuable actions.
  • Improved Attribution: Clear visibility on which campaigns and touchpoints contribute to final conversions, supporting better budget allocation.
  • Adaptability for Cookie Restrictions: Offline tracking circumvents data gaps when users reject cookies, maintaining data accuracy.
  • Performance marketing without LeadJourney
  • Performance marketing with LeadJourney
  • You can't see which lead came from which campaign or ad
  • You laboriously create evaluations with Excel spreadsheets and filters in CRM
  • The advertising platform displays completely incorrect numbers in terms of conversions
  • If a user rejects the cookies, you will not receive any data
  • You can't understand the customer journey
  • You cannot track all important KPIs collectively
  • Enhanced Targeting Accuracy: Algorithms receive actual conversion data, improving audience targeting and relevance.
  • Optimized Bidding Strategies: Offline data allows for more intelligent bidding, reducing ad spend waste and maximizing ROI.
  • Full Funnel Insights: Track the complete journey from lead to sale, ensuring each campaign drives valuable actions.
  • Improved Attribution: Clear visibility on which campaigns and touchpoints contribute to final conversions, supporting better budget allocation.
  • Adaptability for Cookie Restrictions: Offline tracking circumvents data gaps when users reject cookies, maintaining data accuracy.

Steffen Siesing

CEO Bilanzmanufaktur GmbH

“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns.The most important KPI is no longer lead price but cost per qualified lead.”

Introducing LeadJourney's Offline Conversion Data Tracking

Collect offline Conversion Data from your CRM and send it back to the ad platform in realtime using our Offline Conversion Data Tracking.

Send Data via Webhooks

Easily connect your CRM to LeadJourney with a webhook to send offline conversion data.

With LeadJourney, sending offline conversion data is simple using webhooks. Most CRMs support webhooks, allowing setup in just minutes.

 

This integration sends offline conversions—like calls or in-person sales—directly to LeadJourney, ensuring your ad platforms receive accurate, real-time data for better optimization and ad performance.

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Setup Offline Conversion Actions

Set up your offline conversion actions in the LeadJourney dashboard in seconds.

Easily configure your offline conversion actions in the LeadJourney dashboard with just a few clicks. In seconds, you can define key milestones—such as qualified leads, scheduled calls, or closed deals—that matter most to your business. 

 

This streamlined setup ensures that all crucial offline events are tracked and ready to feed into your ad platforms, enhancing the accuracy and effectiveness of your campaigns without any complicated steps.

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Realtime transfer

Automatically send offline conversion data to ad platforms in real time.

LeadJourney enables you to automatically send offline conversion data to ad platforms in real time, ensuring your campaigns are always optimized with the latest data. 

 

No manual uploads or complex processes—LeadJourney seamlessly transfers each offline conversion, like calls or in-person sales, directly from your CRM to your ad platforms. This real-time data flow boosts algorithm accuracy, helping your ads reach the right audience with maximum efficiency.

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Nikita Yatsun

CEO Trustfactory
“LeadJourney has transformed the way we track and optimize our marketing efforts. The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”

Over 100 companies trust LeadJourney for their performance marketing success.

LeadJourney is the #1 performance marketing tracking solution for lead generation businesses worldwide. See what our happy clients are saying.

Steffen Siesing

CEO Bilanzmanufaktur GmbH

“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns.The most important KPI is no longer lead price but cost per qualified lead.”

Verified review

Nikita Yatsun

CEO RLV Media GmbH

“LeadJourney has transformed the way we track and optimize our marketing efforts. The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”

Verified review

Andre Witzel

Founder Trading.de

“LeadJourney has completely transformed the way we manage and track our marketing campaigns. The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. It’s so easy to use, and our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We’re finally able to see the full customer journey, and it’s been a game changer for our strategy!”

Verified review
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Frequently asked questions about the offline conversion tracking

Got questions about LeadJourney? Find answers in our FAQ or request a free demo.

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What is LeadJourney Offline Conversion Tracking?
LeadJourney‘s Offline Conversion Tracking is a feature that enables businesses to integrate offline conversion data from their Customer Relationship Management (CRM) systems directly into their advertising platforms. This integration provides algorithms with precise information, enhancing audience targeting and optimizing bidding strategies. By incorporating real-world conversion data, businesses can achieve a more comprehensive understanding of their marketing performance, leading to improved Return on Investment (ROI) and more effective marketing efforts.

To send offline conversion data to LeadJourney, follow these steps:

 

 

  1. Define Offline Conversion Actions: Set up specific offline conversion actions in LeadJourney, such as “Qualified Lead,” “Reachable Lead,” or “Booking Closing Call,” to track key milestones in your customer journey.
    Leadjourney
  2. Integrate Your CRM with LeadJourney: Establish a connection between your Customer Relationship Management (CRM) system and LeadJourney by setting up webhooks. This integration enables real-time data transfer, ensuring that any status changes or conversions in your CRM are instantly reflected in LeadJourney.

Track your lead campaigns with 98% data accuracy and scale your marketing effortlessly.

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100+ beta testers
love LeadJourney

Trustpilot Rating

Based on 20 reviews

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