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Tracking solution for lead generation businesses

Finally, 98% data quality & maximum profitability in performance marketing

With LeadJourney you track all ad platforms in one dashboard and combine offline conversion data from your CRM with ad platform data to finally make the right data-based decisions & scale your lead generation campaigns.
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25+ beta testers
love LeadJourney

Trustpilot Rating

Based on 5 reviews

Loved by leading Brands & Agencies:
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Leading companies rely on LeadJourney to scale their performance marketing campaigns

With LeadJourney, you gain all the insights needed to scale your lead campaigns. We provide reporting dashboards that combine ad and CRM data, along with the ability to track the customer journey of each individual lead with 98% data accuracy.
  • Performance marketing without LeadJourney
  • Performance marketing with LeadJourney
  • You can't see which lead came from which campaign or ad
  • You laboriously create evaluations with Excel spreadsheets and filters in CRM
  • The advertising platform displays completely incorrect numbers in terms of conversions
  • If a user rejects the cookies, you will not receive any data
  • You can't understand the customer journey
  • You cannot track all important KPIs collectively
  • Identify the precise source of every individual lead
  • Assess your entire performance marketing in one streamlined dashboard.
  • Get 100% accurate data and feed the algorithm with precise information.
  • Track conversions and send them to ad platforms, even if cookies are rejected.
  • Track the entire customer journey and uncover the key connections.
  • Create custom KPIs and track exactly what matters to you.
  • Performance marketing without LeadJourney
  • Performance marketing with LeadJourney
  • You can't see which lead came from which campaign or ad
  • You laboriously create evaluations with Excel spreadsheets and filters in CRM
  • The advertising platform displays completely incorrect numbers in terms of conversions
  • If a user rejects the cookies, you will not receive any data
  • You can't understand the customer journey
  • You cannot track all important KPIs collectively
  • Identify the precise source of every individual lead
  • Assess your entire performance marketing in one streamlined dashboard.
  • Get 100% accurate data and feed the algorithm with precise information.
  • Track conversions and send them to ad platforms, even if cookies are rejected.
  • Track the entire customer journey and uncover the key connections.
  • Create custom KPIs and track exactly what matters to you.

Steffen Siesing

CEO Bilanzmanufaktur GmbH

“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns.The most important KPI is no longer lead price but cost per qualified lead.”

Introducing the most important LeadJourney features

LeadJourney offers powerful features to streamline your performance marketing, including a unified dashboard that combines ad platform and CRM data. You can track the full customer journey with 98% accuracy and create custom metrics to optimize your campaigns for better ROI and qualified leads.

Traffic Channel Reports

Track your entire performance marketing in a single dashboard, combining ad data and CRM data.

Say goodbye to manual analyses through ad platforms, Excel spreadsheets, or CRM filters. With LeadJourney, you get a unified marketing dashboard that consolidates data from multiple sources, all accessible with a single click. Analyze your campaigns in record time, gaining insights not only into leads but also qualified leads and actual sales. Plus, we provide clear metrics on ROAS and ROI, empowering you to make data-driven decisions with ease.
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Send offline conversion data

Send CRM offline conversion data to ad platforms and boost the algorithm.

LeadJourney allows you to send offline conversion data from your CRM directly to ad platforms, giving their algorithms more accurate information to optimize targeting and performance. This feature improves campaign efficiency by ensuring better audience targeting and smarter bidding strategies, leading to higher ROI.
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Lead overview

Track the exact origin of each individual lead

With LeadJourney, you can track the exact origin of each individual lead and follow their entire journey—from the first click on your website to the final click that generates the lead. This comprehensive tracking provides full visibility into how your campaigns are performing, allowing for better attribution and more informed decision-making to optimize your marketing efforts and allocate budgets effectively.
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Multiple attribution models

Generate first-click and last-click reports for deeper insights into the customer journey.

With LeadJourney, you can generate both first-click and last-click reports, giving you deeper insights into the customer journey. These reports help you understand which touchpoints are driving initial engagement and final conversions, enabling more precise attribution and optimization of your marketing strategies.
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Customer Journey Report

Trace the full customer journey of every individual lead.

The Customer Journey Report in LeadJourney allows you to trace the entire path of every individual lead, from their first interaction with your marketing to their final conversion. By mapping out each key touchpoint, this report provides valuable insights into how leads move through your funnel, enabling you to optimize strategies and make data-driven decisions for improved performance and ROI.
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Customizable Reportings

Create fully customizable reports with user-defined metrics.

With LeadJourney , you can create fully customizable reports that feature user-defined metrics tailored to your specific business goals. This flexibility allows you to track the KPIs that matter most to you, providing deeper insights and helping you optimize your campaigns for maximum performance and ROI.
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Nikita Yatsun

CEO RLV Media GmbH
“LeadJourney has transformed the way we track and optimize our marketing efforts. The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”

LeadJourney is ready to use in just 6 simple steps.

Incredibly easy to set up, no programming skills needed, with comprehensive documentation.

Connect all your traffic channels seamlessly.

Start by connecting your traffic channels like Google Ads and Facebook Ads. This quick setup allows LeadJourney to automatically gather data from all sources, giving you a unified view of your campaigns right from the start, without manual input.

Define offline conversion actions for more precise insights.

Set up offline conversion actions like Qualified Lead, Reachable Lead, or Booking Closing Call to track key milestones. This helps LeadJourney capture both online and offline interactions, giving you more complete insights for optimizing performance.

Set up CRM webhooks to send data to LeadJourney in real-time.

Integrate your CRM with LeadJourney by setting up webhooks for real-time data transfer. This ensures instant updates, such as status changes or conversions, keeping your data accurate and up-to-date for faster, more informed decision-making.

Add the LeadJourney tracking script to your website to monitor all clicks.

Install the LeadJourney tracking script on your website to track every click in real-time. This ensures that all user interactions are captured, giving you complete visibility into your leads’ online activity.

Capture LeadJourney Click ID using hidden fields in every contact form to match data.

Add hidden fields in all your contact forms to capture the LeadJourney Click ID. This allows you to match clicks with leads, ensuring seamless data tracking and a complete view of your leads’ journey from first click to conversion.

Track and Optimize Your Lead Generation Ads with LeadJourney for Better Marketing ROI

With the setup complete, you can start collecting data immediately. LeadJourney provides real-time insights, allowing you to quickly optimize campaigns and improve performance, ensuring better ROI for your lead generation efforts.

Over 25 integrations are supported by LeadJourney

With LeadJourney, you can connect a variety of traffic channels and seamlessly integrate data from your CRM, whether it’s HubSpot, Salesforce, or a custom-built system.
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Over 100 companies trust LeadJourney for their performance marketing success.

LeadJourney is the #1 performance marketing tracking solution for lead generation businesses worldwide. See what our happy clients are saying.

Steffen Siesing

CEO Bilanzmanufaktur GmbH

“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns.The most important KPI is no longer lead price but cost per qualified lead.”

Verified review

Nikita Yatsun

CEO RLV Media GmbH

“LeadJourney has transformed the way we track and optimize our marketing efforts. The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”

Verified review

Andre Witzel

Founder Trading.de

“LeadJourney has completely transformed the way we manage and track our marketing campaigns. The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. It’s so easy to use, and our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We’re finally able to see the full customer journey, and it’s been a game changer for our strategy!”

Verified review
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Frequently asked questions

Got questions about LeadJourney? Find answers in our FAQ or request a free demo.

01
What is LeadJourney?

LeadJourney is a powerful performance marketing tool specifically designed for lead generation businesses. It combines data from all your ad platforms and CRM into one unified dashboard, helping you track the customer journey, identify the most profitable traffic channels, and make data-driven decisions to optimize your marketing campaigns.


You can track the origin of every lead and also see the correlation between different channels and campaigns, allowing for a comprehensive understanding of how your marketing efforts work together to drive results.

LeadJourney integrates with your ad platforms via real-time API connections and syncs your CRM data through Webhooks. This seamless integration allows you to track and analyze data from both sources in one dashboard.
With LeadJourney, you can track both standard KPIs like ROI, ROAS, and lead quality, as well as custom metrics tailored to your business needs. This includes data on individual leads, traffic sources, and conversion tracking across all channels.
LeadJourney improves your marketing campaign results by providing real-time, data-driven insights from both your ad platforms and CRM. This unified data allows you to track lead quality, customer journeys, and optimize campaigns for better ROI and efficiency.
If you are interested in using LeadJourney request a free demo to get more information about the pricing model.

Track your lead campaigns with 98% data accuracy and scale your marketing effortlessly.

Join the waiting list now
100+ beta testers
love LeadJourney

Trustpilot Rating

Based on 20 reviews

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