Lead Overview

Track Every Lead and Their Journey from First Click to Last

Q: 01 What is LeadJourney Overview Channel Report?

The LeadJourney Lead Overview Report provides a detailed view of all your leads, tracking their complete journey from the initial traffic source to conversion. It allows you to see where each lead originated, including traffic channels, campaigns, ads, and keywords, giving you a full understanding of how your leads are generated. This report also tracks key metrics like first-click and last-click attribution, helping you optimize campaigns and make data-driven decisions to improve your lead generation efforts.

Q: 02 How does LeadJourney technically track all clicks from a specific user?

To track all clicks from a specific user, LeadJourney, like other tracking tools, uses unique identifiers and cookies. Here’s how it works: 1. Unique Tracking IDs: When a user clicks on an ad or link, a unique identifier (such as a click ID or GCLID for Google) is attached to the URL. This ID tracks the user’s actions and is stored within the system. 2. Cookies: Cookies are small data files that are stored on the user’s browser. They track the user’s behavior across websites, recording actions like page views, clicks, and conversions. These cookies are tied to the unique tracking ID from the initial click, helping to link all actions back to the original source. 3. Pixel Tracking: Many systems also use tracking pixels, which are tiny images or scripts embedded in webpages. These pixels trigger whenever a user visits the page, helping track their behavior and passing this information back to LeadJourney’s system.4. CRM Integration: When the user interacts with your website or CRM (e.g., fills out a form), the data is linked to the unique tracking ID, allowing LeadJourney to map the entire customer journey from the first click to conversion. This combination of unique tracking IDs, cookies, and pixel tracking enables LeadJourney to follow a user’s journey across multiple touchpoints, providing a detailed overview of how leads are generated.

Q: 03 Does LeadJourney track the entire journey for 100% of all leads?

LeadJourney aims to track the full journey of as many leads as possible, but no system can guarantee 100% tracking accuracy. While LeadJourney uses advanced tools like cookies, unique tracking IDs, and CRM integration to capture the journey from the first click to conversion, some factors—such as browser privacy settings, cookie rejections, or users switching devices—can impact data collection. However, LeadJourney ‘s system is designed to track the vast majority of leads with up to 98% data accuracy, providing comprehensive insights into the customer journey.

With the Lead Overview in LeadJourney, you can track every lead’s journey in detail, all from one comprehensive dashboard.

It provides insights into each lead’s source, showing the exact traffic channel, campaign, ad set, and keyword that brought them to you. You’ll also have visibility into the entire customer journey, from first click to last click, helping you understand which interactions drive conversions.

25+ beta testers

love LeadJourney

Trustpilot Rating

Based on 5 reviews

Loved by leading Brands & Agencies:

Why the Lead Overview is Essential for Optimizing Your Lead Generation

Gain Complete Insight into Your Lead Sources and Maximize Campaign Effectiveness: How the Lead Overview Helps You Track, Analyze, and Optimize Every Step of Your Lead’s Journey from First Click to Last, Allowing You to Make Data-Driven Decisions for Better Performance and ROI.

Without LeadJourney, you generate leads but can't accurately track their sources, making it hard to make smart decisions on budget allocation and campaign optimization.
Using Google Analytics or other platforms to track leads often leads to mismatched data with your CRM, as these tools don’t capture all traffic sources, making it difficult to get accurate insights into lead origins and campaign performance.
If you close a great deal and want to understand how the lead was generated or trace the full customer journey, you'll often need to dig through multiple data sources to piece together the journey. This makes it harder to replicate successful campaigns, as insights are scattered across platforms and not easily accessible in one place.

With LeadJourney, you can track exactly where each lead comes from, allowing smarter budget allocation and more effective campaign optimization by focusing on the best-performing channels.
With LeadJourney, all your lead data is seamlessly integrated between ad platforms and your CRM, ensuring accurate tracking across all traffic sources. This eliminates data discrepancies and provides a clear, unified view of your campaign performance, enabling smarter decisions.
With LeadJourney, you can easily trace the entire customer journey in one platform, from the lead's origin to the final sale. This streamlined visibility allows you to replicate successful campaigns quickly, without needing to dig through multiple data sources to understand how a lead converted.

You can't see which lead came from which campaign or ad
You laboriously create evaluations with Excel spreadsheets and filters in CRM
The advertising platform displays completely incorrect numbers in terms of conversions
If a user rejects the cookies, you will not receive any data
You can't understand the customer journey
You cannot track all important KPIs collectively

With LeadJourney, you can track exactly where each lead comes from, allowing smarter budget allocation and more effective campaign optimization by focusing on the best-performing channels.
With LeadJourney, all your lead data is seamlessly integrated between ad platforms and your CRM, ensuring accurate tracking across all traffic sources. This eliminates data discrepancies and provides a clear, unified view of your campaign performance, enabling smarter decisions.
With LeadJourney, you can easily trace the entire customer journey in one platform, from the lead's origin to the final sale. This streamlined visibility allows you to replicate successful campaigns quickly, without needing to dig through multiple data sources to understand how a lead converted.

Steffen Siesing

CEO Bilanzmanufaktur GmbH

“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns.The most important KPI is no longer lead price but cost per qualified lead.”

Introducing the LeadJourney Lead Overview

Introducing the LeadJourney, Lead Overview, giving you full visibility into each lead’s journey from source to conversion. Track key details to optimize performance and replicate success easily.

Lead Overview

View all your leads in one unified overview, including their first and last click sources.

Say goodbye to juggling multiple platforms and scattered data sources. With LeadJourney‘s Lead Overview, you can see all your leads in a single, easy-to-navigate dashboard. Track the entire customer journey, from the first click to the last, and identify key traffic sources that drive results. This consolidated view helps you analyze lead performance quickly and effectively, empowering you to optimize your marketing campaigns and make smart, data-driven decisions.

Customer Journey

Track the Entire Customer Journey from First Click to Lead Generation Source

With LeadJourney, you can track the entire customer journey from the first click to the final source of lead generation. This feature gives you a clear view of every interaction a lead has with your campaigns, showing how they engage across different channels and touchpoints. All of this information is presented in an organized chart, making it easy to analyze and understand the full lead journey at a glance, allowing you to optimize your marketing strategies more effectively.

Nikita Yatsun

CEO Trustfactory

“LeadJourney has transformed the way we track and optimize our marketing efforts. The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”

Over 100 companies trust LeadJourney for their performance marketing success.

LeadJourney is the #1 performance marketing tracking solution for lead generation businesses worldwide. See what our happy clients are saying.

Steffen Siesing

CEO Bilanzmanufaktur GmbH

Verified review

Nikita Yatsun

CEO RLV Media GmbH

Verified review

Andre Witzel

Founder Trading.de

“LeadJourney has completely transformed the way we manage and track our marketing campaigns. The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. It’s so easy to use, and our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We’re finally able to see the full customer journey, and it’s been a game changer for our strategy!”

Verified review

Frequently asked questions about the lead overview report

Got questions about LeadJourney lead overview,? Find answers in our FAQ or request a free demo.

01

What is LeadJourney Overview Channel Report?

The LeadJourney Lead Overview Report provides a detailed view of all your leads, tracking their complete journey from the initial traffic source to conversion. It allows you to see where each lead originated, including traffic channels, campaigns, ads, and keywords, giving you a full understanding of how your leads are generated. This report also tracks key metrics like first-click and last-click attribution, helping you optimize campaigns and make data-driven decisions to improve your lead generation efforts.

02

How does LeadJourney technically track all clicks from a specific user?

To track all clicks from a specific user, LeadJourney, like other tracking tools, uses unique identifiers and cookies.

Here’s how it works:

1. Unique Tracking IDs: When a user clicks on an ad or link, a unique identifier (such as a click ID or GCLID for Google) is attached to the URL. This ID tracks the user’s actions and is stored within the system.

2. Cookies: Cookies are small data files that are stored on the user’s browser. They track the user’s behavior across websites, recording actions like page views, clicks, and conversions. These cookies are tied to the unique tracking ID from the initial click, helping to link all actions back to the original source.

3. Pixel Tracking: Many systems also use tracking pixels, which are tiny images or scripts embedded in webpages. These pixels trigger whenever a user visits the page, helping track their behavior and passing this information back to LeadJourney’s system.

4. CRM Integration: When the user interacts with your website or CRM (e.g., fills out a form), the data is linked to the unique tracking ID, allowing LeadJourney to map the entire customer journey from the first click to conversion.

This combination of unique tracking IDs, cookies, and pixel tracking enables LeadJourney to follow a user’s journey across multiple touchpoints, providing a detailed overview of how leads are generated.

03

Does LeadJourney track the entire journey for 100% of all leads?

LeadJourney aims to track the full journey of as many leads as possible, but no system can guarantee 100% tracking accuracy.

While LeadJourney uses advanced tools like cookies, unique tracking IDs, and CRM integration to capture the journey from the first click to conversion, some factors—such as browser privacy settings, cookie rejections, or users switching devices—can impact data collection.

However, LeadJourney ‘s system is designed to track the vast majority of leads with up to 98% data accuracy, providing comprehensive insights into the customer journey.

Track your lead campaigns with 98% data accuracy and scale your marketing effortlessly.

100+ beta testers

love LeadJourney

Trustpilot Rating

Based on 20 reviews