LeadJourney brand kit
=====================

Files
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leadjourney-logo-white.svg / .png   Primary lockup for dark backgrounds (green mark, white wordmark)
leadjourney-logo-dark.svg  / .png   Primary lockup for light backgrounds (green mark, ink wordmark)
leadjourney-logomark.svg   / .png   The mark alone, for favicons, app icons and tight spaces

SVG is the master format. Use PNG only where SVG is not accepted.

Colours
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Brand green   #03C879   Primary. Mark, links, buttons
Deep green    #01623B   Dark accent and button gradient end
Dark canvas   #091512   Dark theme background
Light canvas  #EDF3EF   Light theme background
Ink           #132A23   Text on light grounds
Mist          #F1FAF6   Text on dark grounds

Typography
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Nunito Sans (Google Fonts): headings bold 700, text regular 400 to semibold 600.
Caveat (Google Fonts): handwritten annotations only.

Usage
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Do
- Use the logo when linking to or referencing LeadJourney
- Keep clear space around the mark at least the height of the letter L
- Use the dark wordmark on light grounds and the white wordmark on dark grounds
- Scale proportionally, from the SVG wherever possible

Do not
- Recolour, rotate, outline or add effects to the marks
- Rebuild the wordmark in another typeface
- Place the logo on a busy photo without a solid ground
- Imply endorsement, partnership or affiliation without written permission

The name
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LeadJourney is one word with a capital L and a capital J. Not Lead Journey,
not Leadjourney, not LJ. The company is LeadJourney Ltd.; the product is
LeadJourney.

Contact
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hello@leadjourney.io
https://leadjourney.io/press
